Google Tag Manager: List tags — MCP tool

Google Tag Manager MCP tool: Lists the tags of a workspace.

Technical name: list_tags

What task it solves

I want to list tags.

Lists the tags of a workspace.

When to use it

Use this capability when you need “List tags” without doing the same work manually in the Google Tag Manager interface. It runs only when an AI client calls it.

What to provide

• account_id — required. GTM account id (string).
• container_id — required. Container id (string).
• workspace_id — required. Workspace id (string), e.g. from list_workspaces.
• page_token — optional. Pagination token from a previous response's nextPageToken. Omit for the first page.

What it returns

Returns { tag: [{ tagId, name, type (e.g.

What changes in Google Tag Manager

The tool reads Google Tag Manager data and does not change it.

Example request

List tags in Google Tag Manager. Ask for any required identifiers that are missing.

Errors and limitations

html, gaawe), parameter: [{ type, key, value, list, map }], firingTriggerId, blockingTriggerId, paused, path, fingerprint, tagManagerUrl }], nextPageToken }.

Access also depends on token permissions, quotas, and upstream API limits.

Related MCP tools

• Create a tag, trigger or variable — create_entity
• Delete a tag, trigger or variable — delete_entity
• Get any resource by path — get_resource
• List triggers — list_triggers

Technical details

• Impact: read-only
• Group: Tags, triggers and variables
• Description source: list_tags registration in src/tools/entities.ts
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