Google Tag Manager: Delete a tag, trigger or variable — MCP tool

Google Tag Manager MCP tool: Deletes a tag, trigger or variable by its API path.

Technical name: delete_entity

What task it solves

I want to delete a tag, trigger or variable.

Deletes a tag, trigger or variable by its API path.

When to use it

Use this capability when you need “Delete a tag, trigger or variable” without doing the same work manually in the Google Tag Manager interface. It runs only when an AI client calls it.

What to provide

• path — required. API-relative resource path as returned in the resource's own "path" field, e.g. "accounts/1/containers/2/workspaces/3/variables/7".

What it returns

Returns compact JSON from the upstream API or a clear MCP tool error. The exact fields depend on the operation and are documented in the technical reference.

What changes in Google Tag Manager

The source marks the entire “Delete a tag, trigger or variable” call as destructive. The exact effect depends on the selected action and is described below; review the parameters and reversibility before calling it.

Example request

Delete a tag, trigger or variable in Google Tag Manager. Ask for any required identifiers that are missing. Show me the exact change and wait for confirmation first.

Errors and limitations

The response is empty on success. Requires the tagmanager.edit.containers scope.

Access also depends on token permissions, quotas, and upstream API limits.

Related MCP tools

• Create a tag, trigger or variable — create_entity
• Get any resource by path — get_resource
• List tags — list_tags
• List triggers — list_triggers

Technical details

• Impact: destructive operation
• Group: Tags, triggers and variables
• Description source: delete_entity registration in src/tools/entities.ts
• Full technical reference
• All MCP capabilities