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Google Merchant Center: Suggested prices & predicted impact — MCP tool

Google Merchant Center MCP tool: Convenience wrapper over a canned MCQL query on price_insights_product_view: Google's suggested_price per product with the predicted change in impressions, clicks and conversions if you adopt it (predicted_*_change_fraction, e.g.

Technical name: price_insights

What task it solves

I want to suggested prices & predicted impact.

Convenience wrapper over a canned MCQL query on price_insights_product_view: Google's suggested_price per product with the predicted change in impressions, clicks and conversions if you adopt it (predicted_*_change_fraction, e.g.

When to use it

Use this capability when you need “Suggested prices & predicted impact” without doing the same work manually in the Google Merchant Center interface. It runs only when an AI client calls it.

What to provide

  • account — optional. Merchant Center account ID (digits, e.g. "123456"). Omit to use the GOOGLE_MERCHANTS_ACCOUNT_ID default.
  • page_size — optional. Max results per page (1..5000; API default 1000).
  • page_token — optional. nextPageToken from the previous response. All other parameters must be identical to the previous call.

What it returns

Returns compact JSON from the upstream API or a clear MCP tool error. The exact fields depend on the operation and are documented in the technical reference.

What changes in Google Merchant Center

The tool reads Google Merchant Center data and does not change it.

Example request

Suggested prices & predicted impact in Google Merchant Center. Ask for any required identifiers that are missing.

Errors and limitations

0.05 = +5%), plus an overall effectiveness bucket (LOW/MEDIUM/HIGH). Requires the Market Insights opt-in — otherwise rows are empty. Price amounts are micros and may arrive as strings (int64).

Access also depends on token permissions, quotas, and upstream API limits.

Related MCP tools

Technical details