Google Business Profile: Reply to a review — MCP tool
Google Business Profile MCP tool: Creates OR replaces the business's public reply to a review (PUT upsert — there is no separate create, and calling it again overwrites the previous reply).
Technical name: reply_to_review
What task it solves
I want to reply to a review.
Creates OR replaces the business's public reply to a review (PUT upsert — there is no separate create, and calling it again overwrites the previous reply).
When to use it
Use this capability when you need “Reply to a review” without doing the same work manually in the Google Business Profile interface. It runs only when an AI client calls it.
What to provide
accountId— required. Account id — bare "123" or "accounts/123".locationId— required. Location id — bare "456", "locations/456" or "accounts/1/locations/456".reviewId— required. Review id (from list_reviewsreviewIdorname).comment— required. The public reply text (plain text; keep it concise — very long replies may be rejected).
What it returns
Returns the ReviewReply {comment, updateTime}.
What changes in Google Business Profile
The tool changes real Google Business Profile data as described above. The server does not promise an automatic rollback.
Example request
Reply to a review in Google Business Profile. Ask for any required identifiers that are missing.
Errors and limitations
Only works on verified locations. Counts against the 10 edits/min per-profile cap. Reviews live only on the legacy v4 API (mybusiness.googleapis.com) — they were never migrated to v1.
Access also depends on token permissions, quotas, and upstream API limits.
Related MCP tools
- Delete a review reply —
delete_review_reply - Get a review —
get_review - List reviews —
list_reviews
Technical details
- Impact: changes data
- Group: Reviews
- Description source:
reply_to_reviewregistration insrc/tools/reviews.ts - Full technical reference
- All MCP capabilities