Google Business Profile: Create a local post — MCP tool

Google Business Profile MCP tool: Publishes a new local post on the Business Profile.

Technical name: create_local_post

What task it solves

I want to create a local post.

Publishes a new local post on the Business Profile.

When to use it

Use this capability when you need “Create a local post” without doing the same work manually in the Google Business Profile interface. It runs only when an AI client calls it.

What to provide

• accountId — required. Account id — bare "123" or "accounts/123".
• locationId — required. Location id — bare "456", "locations/456" or "accounts/1/locations/456".
• post — required. The LocalPost to create, e.g. {"languageCode": "en", "topicType": "STANDARD", "summary": "Fresh croissants every morning!", "callToAction": {"actionType": "LEARN_MORE", "url": "https://example.com"}}.

What it returns

Returns the created post with its name and state (a fresh post is usually PROCESSING before it goes LIVE).

What changes in Google Business Profile

The tool changes real Google Business Profile data as described above. The server does not promise an automatic rollback.

Example request

Create a local post in Google Business Profile. Ask for any required identifiers that are missing.

Errors and limitations

Pass the LocalPost as post. LocalPost fields: languageCode; summary (the post text); topicType (STANDARD | EVENT | OFFER | ALERT); callToAction {actionType: BOOK | ORDER | SHOP | LEARN_MORE | SIGN_UP | CALL, url}; event {title, schedule{startDate{year,month,day}, startTime{hours,minutes}, endDate, endTime}} — required for EVENT and OFFER; offer {couponCode, redeemOnlineUrl, termsConditions}; media [{mediaFormat: "PHOTO", sourceUrl}]. ALERT posts are restricted to Google-initiated campaigns and are typically rejected. Counts against the 10 edits/min per-profile cap. Local posts live only on the legacy v4 API (mybusiness.googleapis.com) — they were never migrated to v1.

Access also depends on token permissions, quotas, and upstream API limits.

Related MCP tools

• Delete a local post — delete_local_post
• List local posts — list_local_posts
• Update a local post — update_local_post

Technical details

• Impact: changes data
• Group: Local posts
• Description source: create_local_post registration in src/tools/posts.ts
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